Our quest is to attract as many qualified buyers as possible with the least amount of hassle to you. First, we listen. Then, we develop a strategic plan to achieve your individual goals. Our developer services go far beyond conducting broker tours and open houses. It’s our vast knowledge, extensive reach into the marketplace and multi-dimensional marketing campaigns that create measurable success, over and over again.
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• MARKET RESEARCH + ANALYSIS
Having 130 sales professionals at Paragon, we’re uniquely positioned for deep immersion in the San Francisco real estate marketplace. Take a peek at the latest Paragon newsletter and our analysis of the trends we’re presently observing.
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• PROJECT DEVELOPMENT
As soon as your target market is defined, our analytics become a formidable power. The trends we discover reveal what buyers really want and are a tremendous value when considering the best unit mix for your project, as well as the most appealing architectural plans and marketable interior finishes. |
• POSITIONING + BRANDING
An exquisite residential or commercial community is more than just the land it occupies, the structures built and its name. It’s the ambience or brand conveyed via an innovative marketing program and the emotional connection that’s established with buyers. |
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• MARKETING MANAGEMENT
Other important early steps to take are creating a marketing plan and establishing a budget to unveil your project to the public, keeping a keen eye focused on your potential buyers and how to effectively engage them at every stage of your project’s development. |
• PRINT COLLATERAL
The establishment of a strong identity is accomplished in a variety of ways, one of which is with printed promotional materials. It’ll be the first opportunity to openly validate your project, resonate with potential buyers and differentiate your community from the competition. |
• SIGNAGE + DISPLAYS
As your project’s identity evolves and graphic standards are established, the underlying message of quality, sophistication and consistency begins to grow. Your unique brand literally builds value and will eventually infiltrate all your messaging, including signage and sales office displays. |
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• YOUR WEBSITE
When used in tandem with other avenues of promotion, creating an online presence is an ideal use of advertising dollars. And since today’s trend is to use websites as a primary marketing tool, the big objective is to creatively drive traffic to them. We enlist three strategies to enhance online exposure: |
- Printed materials will lure buyers online to discover even more information about your project.
- Social media campaigns (Facebook, Twitter and blogging) will generate ongoing interest via real-time updates.
- Search engine optimization (SEO) makes it much easier for potential buyers to find your project online.
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